In an exciting new chapter for Tanzanian entertainment, Alikiba, the chief executive officer of Kings Music record label and Crown Media news organization, has shared insights into the motivations behind launching his own media outlet amid a crowded landscape of existing stations.
With the recent launch of Crown TV following the successful debut of Crown FM, Alikiba is clear about his vision: it’s not about competing, but rather about serving the community with quality content.
During discussions surrounding the launch of Crown TV, Alikiba responded to inquiries from journalists regarding how his new venture plans to rise above established competitors, including the well-known Wasafi TV.
He emphasized, “The aim is not to fight other channels; it’s about giving our audience the best possible experience. We believe this is home for us, and our focus is on uplifting each other in the industry.”
Rejecting the notion of hostile rivalry, Alikiba pointed out the importance of creativity and cooperation in the media landscape.
“If you want to focus on the fight, you will fight alone. War itself requires only peace and a little creativity. We will continue to do our part while letting others do theirs,” he stated, highlighting his belief in collective success within the industry.
Earlier this year, Alikiba announced the establishment of Crown Media, which encompasses both a radio station and now a television channel.
Crown FM kicked off its programs in Havani after a much-anticipated wait, and fans have been eagerly looking forward to the launch of Crown TV.
In response to queries about its programming, Alikiba reassured followers that they are in the final stages of preparations to go live.
This commitment to excellence and his intention to foster a supportive media environment reflect Alikiba’s dedication to making a positive impact in the entertainment sector.
As Crown Media continues to unfold, it promises to bring exciting content that prioritizes the needs and desires of its audience rather than getting caught up in competitive rivalry.
Related: KRG Mocks Tanzanian Musicians After Attending The Launch Of Alikiba’s Media House Crown Media
