King Kaka is Kenya’s highest earning musician even though most of the money he makes doesn’t even come from music revenue.
King Kaka is a multimillionaire not because of the revenue he earns from his music, but because of the lucrative corporate deals he has secured.
The rapper boasts of an impressive business and marketing acumen that has seen him become the darling of national and international corporates.
As of 2022, the rapper is a brand ambassador and influencer for over 10 companies, some of which he has listed on his Instagram profile.
Companies pay celebrities millions to market their products, King Kaka is without a doubt the most bankable Kenyan musician as he works with so many organizations.
The rapper earns millions working as the brand ambassador for Remy Martin, a global beverage brand, Safaricom, UNICEF Kenya, Fly Skyward Express and Garden City Mall.
He is also an influencer for Sony Middle East, Coca-Cola Africa, Showmax, and Peptang.
King Kaka also inked a multimillion shillings deal with Sportsbet, the first betting company to allow the use of cryptocurrencies.
When he signed the deal, the rapper was treated to a business-class flight to London to watch Arsenal play against Westham at Emirates Stadium.
On April 19th 2022, King Kaka took to social media to break good news to his fans announcing that he had just been appointed iTel brand ambassador.
“Ladies & Gentlemen , today is a VERY BIG day . You are now looking at the New @itelkenya @itelhome_kenya BRAND AMBASSADOR. All Glory to God. A win for that Ghetto youth who believes, A win to creatives, A win for consumers and a A Win for Kenya!!!” King Kaka wrote.
View this post on Instagram
Just like Diamond Platnumz, King Kaka is the face of every iTel products ranging from televisions, blenders, phones, microwaves, etc, you name it, they have it.
The rapper is now working popular brands including; iTel, Dentmind Dental Centre, Bitcasino, Sony, Skyward Express, Baze, Coca Cola, Unicef, Safaricom, Remy Martin, and Sportsbet.io brands as his music catalog continues to grow as well.
King Kaka is a corporate magnet because he has managed to keep his brand off controversies unlike most musicians and celebrities who have been dogged by all sorts of scandals.
