Huddah Monroe will now be competing with Rihanna for a share of the Kenyan beauty industry as the Barbadian singer launches Fenty skincare products in the country.
The billionaire singer turned fashion mogul announced that her brands Fenty Beauty and Fenty Skin brands will soon arrive in African countries, including Kenya.
The brand will be available in selected countries including Kenya, South Africa, Nigeria, Namibia, Ghana, Botswana, Zambia and Zimbabwe.
Rihanna is set to officially open the first shop for Fenty skincare products on May 27, 2022.
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Fenty Beauty became one of the first makeup brands to offer over 40 (now 50) foundation shades.
Rihanna launched Fenty Beauty in September 2017, and it has yet to stop creating waves within the beauty industry.
The Barbadian singer has an estimated net worth of $1.7 billion/Ksh197 billion thanks to her 50% stake in cosmetics brand Fenty Beauty.
She is also the first billionaire in her home country of Barbados, which recently honored her as a “national hero”
Huddah Monroe was forced to address the launch of Fenty Beauty in Kenya after fans kept asking her if she feels threatened by Rihanna.
The petite socialite owns Rich Beauty which offers a variety of skincare, makeup and other beauty products – same with what Rihanna’s Fenty Beauty offers.
Huddah insisted that Rihanna won’t kick her out of business because the beauty industry is so big and diverse to be dominated by just one player.
“No once can satisfy the market even if a million brands launch. There’s enough for all of us to eat. Get out of lack mentality. No one is your competition. The pie is too huge,” Huddah wrote.
Related: Huddah Monroe Artificially Restores Her Virginity Using Her Beauty Products
